If you have shopped with us recently, you will know that we have changed our packaging! After receiving a lovely review from one of our customers, about how happy they were with their order, yet a little disappointed about the use of plastic packaging, we have made some changes! Although our bags could be reused and recycled, we thought we could go one better!
We have switched from the single use, plastic bags that we were using, to Simplelifeco UK compostable mailing bags. They are made from a mix of cornstarch and biodegradable polymers. This means, that when you have finished with your bag, you can place it into your garden compost bin, or within your household food waste collection bin and in time, with the right conditions, they will biodegrade. How amazing is that!
Plastic was designed and created to last and it does it's job well however, this means that nearly all the plastic ever created still exists in some form today. Plastic often ends up in the ocean, which is unhealthy and deadly to our marine life and if left on land, will take hundreds of years to break down, if at all!
Our new packaging (Simplelifeco UK) is loved by nature, especially worms and can break down in your own back garden! The bags are strong, resilient and wet weather-proof, making them the perfect option to ship our products to customers. The switch was a no brainer and we have already received some brilliant feedback from our customers.
It is worth mentioning, that not all companies are as genuine as Simplelifeco. You may have heard the term 'greenwashing', which is being more widely recognised as a current issue.
"Greenwashing, also called "green sheen", is a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organisation's products, aims and policies are environmentally friendly."
Here are some simple ways to avoid greenwashing as a consumer:
1. LOOK DEEPER INTO A COMPANY'S CLAIMS.
If you see something on the label, go to their website and look for more information. If this information seems intentionally vague or broad, there's a good chance that this company was using greenwashing techniques.
2. LOOK FOR CERTIFICATION!
A company can put "natural and organic" on their labels, but if it doesn't have a certification label, it is most likely NOT organic.
3. BEWARE OF THE COMMON GREENWASHING WORDS!
These include: green, all-natural, earth-friendly, non-toxic, plant-derived, pure, raw, healthy, organic (without certification). These words mean NOTHING. Natural does not mean environmentally friendly, so be skeptical of these claims.
4. ASK QUESTIONS.
Don’t be afraid to reach out to companies and question their claims. If you’re unsure, you can usually find sourcing and ingredient information on company websites.
5. TRANSPARENCY IS IMPORTANT!
If a company is not transparent with its practices and claims, it’s usually because they aren’t environmentally friendly. Ask these companies about their other projects like who they support, donate to, etc. This is a telling sign of their actual actions and intentions. Genuine sustainable companies tend to be very proud of this and will be happy to give you all the information you need.
6. SHOP WITH AN INTENTION.
Do your part in making environmentally friendly choices. One way to do this is to research the products you plan to purchase before going shopping. That way, you can go for that particular item and not fall for other greenwash advertising.
7. LOOK FOR MINIMAL/RECYCLABLE PACKAGING.
In many cases, companies using greenwashing tactics will still have their products in an unnecessary amount of packaging. That seems contradictory to claiming they’re sustainable!
8. BUY FEWER/SECONDHAND THINGS.
In reality, reducing the amount you buy and reusing what you have is the best way to ensure that you are being sustainable.
Here's to a future of plastic-free shopping, from us at Lily & Oscar!
If you have received an order from us recently, we would love to hear what you think of the new packaging!
As always, thanks for reading!
Lily and Oscar x
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